Building Human-Centric Innovation Through Ownership, Integrity, and Emotional Intelligence

About Huey Investments

Huey Investments, LLC is a privately held strategic holding company founded in 2022 by Managing Member Brandon Bishop in St. Louis, Missouri.

The company was established to develop, protect, and steward intellectual property centered on emotional intelligence, human connection, and long-term societal well-being. Huey Investments serves as the parent company and legal owner of TrueEQ™, providing the operational, legal, and strategic foundation for its continued growth.

Unlike traditional investment firms, Huey Investments is self-funded and independently operated, allowing for long-term decision-making guided by values rather than external capital pressures. This structure enables disciplined development, creative freedom, and mission-aligned execution across all initiatives.

Ownership & Intellectual Property

Huey Investments, LLC holds exclusive ownership of the TrueEQ™ trademark, including its integrated ecosystem of tools, assessments, educational workshops, and social networking platform designed to elevate emotional intelligence and foster authentic human connection.

The company also owns exclusive rights to The Seven Anchors of Emotional Intelligence™, a proprietary framework that serves as the foundational pillar of TrueEQ’s curriculum, learning experiences, and strategic initiatives.

All intellectual property is developed, maintained, and governed under institutional-grade standards to ensure durability, consistency, and long-term impact.

Philosophy & Approach

Huey Investments operates at the intersection of behavioral science, digital innovation, and community development, with a focus on initiatives that strengthen emotional resilience, empathy, and self-awareness in individuals and organizations.

Our approach emphasizes:

Long-term value creation over short-term optimization
Human-centered design over extractive growth models
Integrity, clarity, and alignment across strategy and execution

By maintaining full ownership and operational control, Huey Investments ensures that every initiative remains aligned with its core mission: advancing emotional intelligence as essential infrastructure for modern life.

Relationship to TrueEQ

TrueEQ™ is the flagship platform developed and owned by Huey Investments, LLC.

Huey Investments provides the legal, strategic, and intellectual property framework that supports TrueEQ’s ecosystem, including platform development, curriculum design, trademark protection, and long-term vision.

To learn more about TrueEQ and its mission, visit www.JoinTrueEQ.com.

Future Vision & Goals

Huey Investments is positioned to expand the societal and commercial reach of emotional intelligence through scalable, ethically grounded solutions. Building on the TrueEQ platform and proprietary frameworks, our roadmap focuses on embedding emotional intelligence into the systems that shape human capital worldwide.

Phase 1: Institutional Integration

Huey Investments will pursue selective licensing and partnership opportunities with academic institutions and enterprise organizations, offering customized emotional intelligence platforms for leadership development, learning environments, and workforce well-being.

These solutions are designed to support measurable outcomes in team cohesion, resilience, communication, and performance, key indicators in today’s talent-driven economy.

Phase 2: Sector Expansion

Leveraging its growing IP portfolio, Huey Investments plans to introduce modular emotional intelligence curricula across high-impact sectors such as:

Corporate wellness and leadership development
K–12 and higher education
Digital mental health and telehealth ecosystems

These offerings are designed to address critical gaps in emotional skill development while maintaining flexibility, accessibility, and mission alignment.

Phase 3: Global Accessibility

By EOY 2026, Huey Investments aims to support a global partner network delivering localized emotional intelligence education through API-enabled and platform-agnostic solutions.

This approach prioritizes scalability and accessibility, enabling impact in underserved regions where emotional intelligence education is both urgently needed and transformational.

Long-Term Commitment

Huey Investments is built for durability, not speed, hype, or performative growth.

Every initiative is evaluated through a dual lens:

Sustainable economic viability
Meaningful human impact

By remaining privately held and self-funded, the company preserves the freedom to build responsibly, act transparently, and prioritize long-term outcomes over external expectations.

Huey Investments, LLC
Advancing emotional intelligence as essential human infrastructure.